There was a time when websites existed simply to pass information. Not any more. In this day and age, there are billions of websites on the web, and website designers are looking for creative ways to ensure that they get many users coming to their site. There are so many things that make up a good website, including aesthetics, the general design, and how user-friendly it is.
Building a User-Friendly and Aesthetically Pleasing Website
- Make it simple: Simplicity is key when it comes to having a user-friendly website. It should not have a lot of complex details that throw off the user and make them wonder where to get what they are looking for. Simplicity should be seen in the design, the font used, language, and even how easy it is to locate content.
- Understand the audience’s needs: A good website should be one that communicates to the need of the audience. The best way of going around this is by getting feedback about the user experience and using the feedback to make necessary changes. Sites like ESPN once did a survey by asking people to mention what they would love to see on the site. They implemented the suggestions they got and were able to boost their followers. Another way is by giving incentives such as the ones given by https://www.unibetbonus.com which is a nice online casino website, whenever users interact actively with the page.
- Think about the colours: The colours that are used on a website can either make or break it. They should complement each other so that it does not look overwhelming in the eyes of the user. The colours that are used should also be in line with the theme of the website. For instance, if the website is on banking issues, it would not make so much sense to use playful colours. The colours should be muted out.
- Make the page easily loadable: The ideal time that a page should take when loading is three seconds or less. Anything more than that would make a user move to another website. There are ways of knowing how fast the site is loading, such as using Google page speed insight. The images and videos used should also be compressed so that they are light enough that the page does not take long to load.
- Have a mobile-friendly site: The website should meet the audience where they can interact with it most. Most people use mobile phones to go online, so websites should customise their site for them.